|Looking dapper for the upcoming sale.|
My antique market where I have my vintage booth is having a spring sale starting this Saturday and which will last a week. The vendors can decide if they want to participate or not, and every time there has been a sale, I have noticed a pretty big increase in my own sales. I have always put 25% off on my booth. Some vendors do 50%, some do 30%, some do 25% and some only do a measly 10% off. A few don't participate at all.
Last time there was a sale, I overheard another vendor complain about the sales and how he did not want to participate, but felt forced to do so since the rest of the place was full of rebate signs. It never occurred to me that a sale would be a bad thing - after all it drives in customers, speeds up turnover, and even I enjoy shopping in the other booths a bit more. Also, I make sure to price my items so that a sale will not void my profits. Why would sales be bad for business? Please educate me!
Do you like sales? Do you notice a big difference in your own sales?